Hucosport® – A Structured Method for Wellbeing & Performance Development
Why was Hucosport® developed?
The structured performance development approach behind Hucosport® method emerged from a practical need.
In sports, coaching, and organizational development, the focus has often been on goals, programs, and metrics. Results were measured — but the individual way people act and make decisions often remained in the background.
People are motivated in different ways.
They react differently to pressure and workload.
They make decisions differently.
Without understanding these differences, development remains superficial.
Hucosport® was created to provide a structured wellbeing & performance development method that integrates:
- preferred action style
- motivation structure
- workload and recovery balance
- decision-making behavior and performance
The goal was not to create a test.
The goal was to build a practical framework for systematic performance development.
The Methodological Foundation
The Hucosport® method is based on three core principles.
1. Understanding the Action Style
Every person has a preferred way of thinking and acting. This influences decision-making, motivation, communication, and behavior under pressure.
2. Balance Between Workload and Recovery
Performance cannot develop without managed workload and sufficient recovery — whether in sports, professional work, or learning processes.
3. Structured Wellbeing & Performance Development
Sustainable development requires a clear and repeatable model. Hucosport® provides a framework that can scale from the individual level to teams and entire organizations.
Hucosport® is not a personality test. It is a practical tool for systematic wellbeing & performance development.
The Developers
Petteri Korkala (drs.)
Petteri Korkala is a trainer and co-owner of Wellbeing Factory.
Petteri began his career as a professional football player in Germany and the Netherlands. His experience as a goalkeeper and his long-standing commitment to training are still reflected today in his determined mindset and working style.
As an entrepreneur, Petteri believes it is essential to take care of one’s own wellbeing. For him, exercise and healthy nutrition have always been fundamental elements of a healthy life.
In recent years, his focus on physical activity has shifted from striving for peak performance to maintaining long-term health and vitality.
Petteri Korkala is a Personal Trainer and holds a Master’s degree in Economic Geography.
Susanne Valkeakari (MA)
Susanne Valkeakari is a coach and co-owner of Wellbeing Factory.
Before becoming a wellbeing coach, she worked in ICT consulting and as a business coach. Even in her earlier work, she emphasized the importance of physical wellbeing as a foundation for competence and work ability.
According to Susanne, the relationship is broad:
our ability to adapt, collaborate, learn, and manage work demands is directly connected to our physical wellbeing.
As a wellbeing coach, Susanne does not criticize clients. Instead, she helps them discover their own motivation and meaningful ways of working.
Personally, Susanne draws much of her energy from movement and time spent in nature.
Developed Together – Designed to Scale
Together, the founders developed a method that is scalable:
- from individuals to teams
- from coaching to high-performance environments
- from wellbeing to organizational development
Hucosport® by Wellbeing Factory Oy
Hucosport® is a method developed and owned by Wellbeing Factory Oy.
Wellbeing Factory Oy is responsible for the continuous development, certification, and quality management of the method.
The framework is modular and suitable for:
Looking Ahead
The goal of the Hucosport® method is to establish an internationally applicable framework that connects the understanding of human behavior with structured performance development.
Performance does not happen by chance.
It develops through understanding.
Hucosport® provides the structure for it.
hucosport in Finland.
hucosport® by wellbeing factory oy
Helsinki and Seinäjoki
email: info(a)hucosport.com
Petteri Korkala
CEO
Tel: +358-44-0123122
email: petteri.korkala(a)hucosport.com
www.hucosport.com
www.wellbeingfactory.fi
hucosport in Germany.
huco sport® by wellbeing factory oy
D-47533 Kleve
Tel: +49-163-1766215
email: info(a)hucosport.com
www.hucosport.com
